VUSSC/Content/Entrepreneurship

Start, Grow and Managing Your Business

Who is this Programme for?

Learning Aims:

1. Starting Up a Business
   1. Introduction
   2. Objectives
   3. What is Business Management?
   4. What is meant by Entrepreneurship?
      1. Who is an Entrepreneur?
      2. What is an Enterprise?
      3. What is the difference between an entrepreneur and a manager?
      4. What is the difference between an entrepreneur and a businessperson?
   5. What are the different business types?
   6. How is a business idea developed?
   7. What Factors Influence the Business?
      1. Cultural Factors
      2. Economic Factors
      3. Political Factors
      4. Environmental Factors
   8. The importance of a business in a country
   9. Summary
2. Planning for the Business
   1. Introduction
   2. Learning Objectives
   3. Legal requirements for your type of business
   4. Opportunities in your environments
   5. Competition (SWOT Analysis)
   6. Supply and Demand
   7. The Market
   8. Funding for the enterprise
   9. The Business plan
   10. Summary
3. Marketing the Business
   1. Introduction
   2. Learning Objectives
   3. The nature of the Market plan
   4. Characteristics of a Market Plan
   5. Steps in preparing the Market plan
   6. Summary
4. Business Records
5. Selling and the Customer
6. Business Staffing
7. Business Communication