VUSSC/Content/Entrepreneurship/Learning Aims

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Upon completion of this programme, you will be able to:

  • Understand the concepts of business and entrepreneurship.
  • Compare the potential of different business ideas
  • Know the basic legal requirements for launching a small business.
  • Perform SWOT analyses and applying them to your competitors, your own business and even yourself
  • Analyse the environment for designing the marketing mix and marketing strategies
  • Develop good book-keeping practices
  • Acquire appropriate resources for your business needs
  • Anticipate and relate to your customers needs more accurately
  • Develop sharp skills to compile your business plan to your advantage