VUSSC/Content/Entrepreneurship/Learning Aims

Upon completion of this programme, you will be able to:

• Understand the concepts of business and entrepreneurship.
• Compare the potential of different business ideas
• Know the basic legal requirements for launching a small business.
• Perform SWOT analyses and applying them to your competitors, your own business and even yourself
• Analyse the environment for designing the marketing mix and marketing strategies
• Develop good book-keeping practices
• Acquire appropriate resources for your business needs
• Anticipate and relate to your customers needs more accurately
• Develop sharp skills to compile your business plan to your advantage