Upon completion of this programme, you will be able to:
- Understand the concepts of business and entrepreneurship.
- Compare the potential of different business ideas
- Know the basic legal requirements for launching a small business.
- Perform SWOT analyses and applying them to your competitors, your own business and even yourself
- Analyse the environment for designing the marketing mix and marketing strategies
- Develop good book-keeping practices
- Acquire appropriate resources for your business needs
- Anticipate and relate to your customers needs more accurately
- Develop sharp skills to compile your business plan to your advantage