Tourist Destinations/Resources/Course Guide

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Tourist Destination

Semester Two- 2016

Course Aims

This course will provide students with a clear understanding of what constitutes the all-around product - the tourist destination.


Tourist Destination is a level 4 paper and forms part of the Diploma in Applied Travel and Tourism.

Learning outcomes

1. Identify and define a tourism destination

2. Distinguish and evaluate between different categories of destination

3. Understand and evaluate the complexity of the tourist destination as a tourism product

4. Understand the process involved with marketing a destination

Course staff

Lecturer: Lynn Brandham

Office: D111

Phone: 03 474 6139


Appointment times must be made by email (directly)

Delivery Details

Room: D314 Wednesday - 10.00am to 12.00 noon (two hours)


Wednesday 20 July - Introduction - The tourist product

Wednesday 27 July - SWOT/PESTEL analysis

Wednesday 03 August - Destination Categories/Conference

Monday 08 August - Madrid SWOT - Assessment One due

Wednesday 10 August - Urban/Coastal - Learner Managed week

Wednesday 17 August - Tour Speights Brewery Please meet at Speights Brewery, 200 Rattray Street Dunedin at 9.50am for approximately 90 minute tour

Friday 19 August - Factfile - Assessment Two due

Wednesday 24 August - Guest speaker - Gil Abercrombie - Enterprise Dunedin Marketing team Cultural/ Heritage Destinations specialties

Wednesday 31 August - Future/Emerging Destinations

Monday 05 September - Destination Categories - Assessment Three due

Wednesday 07 September - Social Media - Hillary Jenkins Guest speaker

Wednesday 14 September - Destination Promotion/Branding

'Thursday 15 September - Future Destinations - Assessment Four due

Friday 16 September - Otago Peninsula Tour - Depart Otago Polytechnic @ 1000 - return approx. 4.30pm. Drop offs central Dunedin

Wednesday 21 September - Session for resubmissions - final date for results to be inputted - Learner managed week

Course Participation

To ensure your success in this course, participation in all class sessions is highly recommended.

As a matter of courtesy please inform administrative staff and/or your lecturer prior to class if you are unable to attend. Some students eg. international students, have obligations regarding their attendance which we are required to provide to the relevant government agencies.

You must advise in writing by letter, or by using the form available from the SAB reception, if you intend to withdraw from the course.

Supporting Resources

  • Wikieducator - course wiki
  • Email
  • Library
  • Internet


This paper has an integrated assessment process . Each activity you are assigned is an assessment, there are four in total. All activities must be successfully completed for you to pass this course. The final assessment tests your in-depth understanding of all the learning areas contained in this course.

Assignment 1 - Activity 1, 2 & 3 - 60% total mark

Activity 1: Madrid SWOT

Activity 2: Factfile

Activity 3: Destination Categories

Assignment 2 - Activity 4 - 40% total mark

Activity 4: Future Destinations

Note: Whenever you use ideas written by someone else in your assessments, you must acknowledge the source of this material. Is is crucial that you understand the importance of respecting the intellectual property of other writers and researchers. All sources must be referenced using American Psychological Association (APA) format. If you do not acknowledge the material correctly, where international or otherwise , you are guilt of plagiarism which is considered a dishonest practice with disciplinary outcomes which range from losing part a percentage of your marks (or a resit) to failure of the paper. Tutorials to help with referencing and integrating academic literature into your work will be held near the beginning of the semester. You are expected to attend both training sessions. We encourage you to go tho the Learning Centre should you require assistance with any aspect of referencing and/or academic writing.

  • put in link to Assessment and moderation policy AP900 and Plagiarism Policy AP607.00. (Polybase)

Assessment Integrity

Deadlines for assessment will be enforced. Extensions may be granted under the following circumstances:

  • medical grounds (a medical certificate is required)
  • compassionate grounds

You must apply for an extension before the due date by filling in an extension form available from administration staff and then negotiating a date for submitting your assessment with the lecturer(s) concerned.

Course Award

The overall top student in this course will be recognised at an awards ceremony held prior to graduation in December. In some cases there are sponsored prizes for top students.