Tourist Destinations/Activities/SWOT

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Vertical Gardens at Caixa Forum, Madrid

Image courtesy of pdbreenStephen Au


Contents

Objective

Completion of a SWOT - strength, weakness, opportunities and threats analysis


Activity

SWOT analysis of Madrid, Spain (Assessment)

Task

You are a tourism company wanting to set up a tour in Madrid. As part of your decision making and strategic planning for starting this tour complete a SWOT which would help you to decide what kind of tour/s your company would be best to operate.

Using the SWOT matrix complete the analysis - strength, weaknesses (internal) and opportunities and threats (external) then write a paragraph explaining your decison and see if you can find a similar tour that is already running.


Due: email to me by Friday, August 15 - please remember to put your name on your work

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