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Action Items

  • identify chain of command in the organization, to ensure guiding principles -- evolve into multiple information architectures
  • identify designers - who understand information design and 'architecture'
  • focus on the information architecture
  • Ruth - will inform everyone - Brian, Nancy, Terri and Dani, and keep Gary in the loop
  • Keep Gary & Ruth in the loop for design
  • After Info Architecture is developed, then we can sit down with the Communications Team, to decide what content is to be developed
  • Be more precise in the development of the HippoCampus (Individual) and NROC (Institutional) values
  • Future conversation - strategic messaging (Teri, Dani, Jonathan); reflective of other groups (look at it more broadly) - deeper messaging with Ruth, and Nancy)

Meeting - Wednesday, October 21, 2009

Project History

  • re: features and functionality: Ruth
    • Brian had set up an installation at NexLearn; then had Phil at Nexlearn took Corporate MITE content and NROC content was recreated in Drupal...
    • now we have a Drupal installation that has converted all of that content on the site.
    • we are rethinking the Network Community stuff, focused on Member Services...and integrating all of our information and member sites in one drupal site, based upon Brian's recommendation...

...when you go to NROC, you will go to this area - three tabs MITE with org information, NROC, about NROC information, member services and networking opportunities, and then another tab Research and Policy with MacArthur/DML and OER information.

  • regardless of URL, you can get to the right place, with one click of the tab...
    • mainly focused on what they need in the NROC tab - for support, marketing, implementation tab, and resources for members - much easier and clearly displayed organization that's available to our members.
    • redesign and expansion and online and staff meeting... where we are now...?
  • not changing the URLs we have - if someone puts they get to MITE org info, goes to NROC tab.
  • got to be a single decision-maker - as an entity that has a final decision-maker, that there has a final decision maker (i.e., Brian, Nancy & Jeff and Ruth) - final feedback... sharing design proposals, iteratively... so there is the opportunity to get feedback from the team...
  • cut down on people's busywork, and thinking through workflow...
  • sharing feedback, and getting things done iteratively...
  • constituency - that we're messaging..
  • Gary:
  • website : communicates with new members; and folks already members
    • 1. info is tiered, and you find out more about as you move down
    • 2. a bit different
  • architecture is navigable; layering of the architecture has to be mindful of that; and then add to that a sales tool for Terri and Dani,
    • reasonable navigation - trying to find an architecture that is transparency and allows all of the constituencies that need to be developed
    • Information architecture for new folks, and IA for existing members. (Sam)
  • a place for existing members to find stuff
  • Teri and Dani connecting with members and providing consultory services
  • Ruth - coordinating redevelopment with Salesforce (a priority, but not 1st.; automating things to be automated...
  • Gary:
    • members have different needs...but so far they have talked about "wants'
    • now it's what people 'need'
    • two information architectures blend together, which are useful to different audiences
  • rapid prototyping - get feedback - put it out there, and what folks are looking at it: Brian (History), Nancy (Customer), Terri and Dani (looking for it as a tool); then put it into customers...
    • bring our existing customers into this
  • iterative development will help us forge multiple information architectures... (Sam)
  • Gary: the architecture should be entirely separate from design; then bring in the designer - standard tufty applied to different interface
  • info design is the starting point, and then made more attractive and transparent into this navigable form, that it's hierarchically built that way, and brings you visually into it.
  • Step I - get the information architecture done (as driving principle), and then bring in visual design
  • now we have a laundry list of expectations; now, get our group of respondents... now to just a couple of folks... (Brian, everything who went before); Nancy )new users; and Dani (and then we'll get what we want)
  • Gary: Ruth and I will focus on design - and Gary wants to be kept informed about the design
  • User Permissions set up - Brian wanted to transfer all of our content in the Drupal; we can edit everything... we can set up restrictions, but everyone


  • what is the positioning of OERs as related to our work
    • i.e., under Research and Policy tab (OERs)
  • OER is central to everything we do, it's a cornerstone
    • individuals: OER is the lead issue, it's how we couch everthing - high quality, multi-media based education
    • institutional value proposition - it's less about OER; OER is a feature of what we're offering... (not necessarily a decision-making lever); but the high value, works with different configurations, works with diff. CMS, modifiable;
    • OERs are incredibly useful tools for attacking standard problem issues...
      • messaging - fabulous educational tools for solving problems, and btw: they're OERs
  • Messaging is very different, has got to be part of this architecture...
  • Hippocampus - that materials are available at HippoCampus Member Services area is really focused on getting prospective members to participate...
    • we have to be more precise in the values for institution (there's a whole set of institutional values that shouldn't be anywhere near Hippocampus.
  • Drive deeper usage - NROC; usage and feedback from community colleges; Ministry of Education, etc. - formerly focused on research
    • consultory services in how to implement OERs - this will continue to grow
    • formed a relationship with (geotargeting advertising with colleges and universities), on HippoCampus (advertising for enriching the content)
    • OERs - federal funding over the next 10 years...and providing consultory services, and then facilitate partnerships.
  • WikiEducator, and Creative Commons - broader reach than NROC, etc. - promote OER Quality Guidelines