Community Media/STORY WORKSHOP/Workshop Report/April 3 09 Appendix 2

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Appendix 2: Program Matrix

Program Matrix for the Phukusi La Moyo Radio Magazine

No	ISSUE	COMMUNICATION OBJECTIVE	TARGET	SOURCE
1	Awareness	To introduce the program and its sponsors To let Listeners know the aims and objectives of the Phukusi la moyo program To let listeners sample the program	All listeners of Mudzi wathu Radio Station All residents of Mchinji	Maimwana Officials Officials from the District Health Office Representatives from women groups
2	Introducing Maimwana Project	To orient the general audience on the activities of the Maimwana Project To introduce to the listeners the extent of the maternal child health problems in Mchinji To introduce to the listeners the major drivers of the maternal and child health issues in Mchinji and discuss what families, communities and the health workers can do to prevent them	All listeners of Mudzi wathu radio station Maimwana radio listener clubs	Community members Mothers that have had maternal child health problems Health workers MaiMwana staff
3	Recognizing danger signs in pregnant women	To explore some dangers signs that, if ignored can lead to complications during labour and child delivery for example – Heavy bleeding. To discuss the possible causes of the problems, the consequences of delayed treatment and what women. Families and communities can do to abate some of the problems	Pregnant mothers Men whose wives are pregnant Family member Communities	Mothers who have experienced the problems Men whose wives have had complications during pregnancy, labour or child delivery Maimwana women groups Health Experts
4	High blood pressure	To introduce the causes of high blood pressure in women To discuss signs and symptoms of high blood pressure To give out tips on how to prevent high blood pressure To talk about the importance of prevent high blood pressure and what to do when a woman has high blood pressure	Pregnant women and girls of child bearing age men Maimwana Women groups	Pregnant women Women that have suffered from high blood pressure Maimwana women groups Health Workers Maimwana staff
5	Visiting Health facilities in time 1.	To encourage couples to go for HIV Testing and Counseling before marriage To encourage couples to know their HIV status before having children Women to go to start attending antenatal clinics as soon as they know that they are pregnant.	Boys and girls Women Men Marriage counselors	Boys and girls Men Women Health Workers
6	Visiting Health facilities in time 2	To remind the communities the need to rush to hospital whenever the observe the dangers signs in pregnant women and babies To enlighten communities of the advantages of visiting the health facilities as soon as they observe the danger signs	Men Women Community leaders Health workers Maimwana women groups	Men Women Community leaders Health workers Maimwana women groups
7	Visiting Health facilities in time 2	To enlighten the listeners on the dangers signs in babies To discuss factors that contribute to delays in accessing health facilities when a woman or child is sick To inform the people of Mchinji that the health facilities have the capacity to handle the cases and that referral mechanisms are in place in cases of complication	Women Men Community leaders	Women Men Maimwana women groups
8	Taking of local concoctions that induce labour e.g. Mgudubiza	To educate communities about the dangers of taking local concoctions to induce labour To explore why women use these concoctions To expose the negative effects of using these concoctions	Women Guardians of pregnant women at the maternity ward Elderly women	Women Guardians of pregnant women at the maternity ward Elderly women Health workers
9	Breast Feeding	To teach mothers the importance of breastfeeding the child soon after birth To dispel myths about colostrums To promote exclusive breastfeeding as a means of protecting babies under six (6) months of age from most diseases	New mothers Guardians at the maternity ward Members of the general Community Health workers	New mothers Maimwana women groups Health workers Elderly women Maimwana staff
10	Caring for a new born baby	To teach women how to care for the new born baby e.g. –not bathing the baby on the first day-not smearing babies’ navel with herbs for it to heal fast-to exclusively breast feed the baby until it is six months old -to keep the baby warm all the time-to keep the baby in well ventilated environment	Women Men Communities Tradition birth attendants Elderly women (the guardians of tradition)	Men Women Community women groups Health workers Guardians at the maternity ward
11	Danger signs in children	To teach communities how to detect, handle dangers signs e.g., baby’s ceaseless crying-baby not opening bowels-high fever-breathing problems-fainting-refusing to breast feed or eat	Women Men Community leaders	Women Men Community leaders Health workers Community based women groups
12	Handling post labour complications	To inform the communities about some complications that may come after child delivery To discuss signs and symptoms of sepsis To discuss the dangers of excessive breeding after child birth	Women Men Traditional birth attendants Elderly women	Women Men Traditional birth attendants Elderly women Health workers Community women groups
13	Child nutrition(Six months and beyond)	To enlighten communities on good diet for babies from six (6) months of age and beyond	Parents Communities Elderly women	Health workers Community women groups Mothers Men
		To discuss the need for mothers to attend post natal clinics	Parents Communities	Mothers Fathers Community women groups Maimwana staff Health workers
		To Promote child mental and social development	Parents Communities	Mothers Fathers Health workers Social welfare officials