Community Media/MARAA/Community Radio/Management/Income

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Mapping Income

Similarly, ask members of the management committee to categorise the income under various budget heads. Some of the budget heads could be:

  • Advertising
  • Membership fees
  • Sponsorship
  • Donation
  • Income from training
  • Income from Documentation
  • Others

Once the participants have done that, the next step is to analyse main sources of income. Say every month 1000 rupees is being earned from sponsorship, and only 100 rupees through advertising, then one could make an analysis that the marketing team should continue and sustain the sponsorship but give more focus on getting advertisers, through more outreach.