VUSSC/Content/Entrepreneurship/Selling and the Customer/Summary

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Summary

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We have now come to the end of the unit. Here are some of the key points covered.

  • Customer instincts and habits
  • The nervous buyer
  • The social buyer
  • The cautious buyer
  • The argumentative buyer
  • The indifferent buyer
  • Motivations for buying
  • Persuading the customer
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