VUSSC/Content/Entrepreneurship/Selling and the Customer

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Introduction

  1. Qualities of a Good Salesperson
  2. Customers' Instincts and Habits OR Retail Psycology
  3. Different Customer Types
    1. The Nervous Buyer
    2. The Social Buyer
    3. The Cautious Buyer
    4. The Argumentative Buyer
  1. What Motivates Cusomers to buy?
  2. Persuading the Customer
  3. Summary
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