Feedback on Version 3.0 of the elevator pitch
Thanks Jason,
We're getting close.
- I can see that the alliteration of "advanced", "affordable", and "accessible" could be useful for "adverts" - but "advanced" isn't a good fit imo.
- We've had feedback from two CEOs that reputable / credible needs to be in the mix. Although hard to fit in without a long string of adjectives. Could the following work:
- OERu connects learners from around the world with an affordable and accessible education through a credible network of innovative, international higher education partners. Through OERu, learners develop knowledge and earn globally recognized credentials.
We could substitute credible with reputable?
Yep i didn't like advanced either. Also "from around the world" is wordy - wondered about ditching in favour of "global" but then we have "globally" later. Do we need it I wonder? I don't think so. By the end of the 2nd sentence we have the "global" concept.
I was thinking replace "advanced" with the simpler idea of "the best". Added "online". Affirm the need for "reputable". Suggest "innovative" is unecessary. The idea is incredible. Let it speak for itself.
Suggested revision:
OERu connects learners with the best affordable, and accessible online education through a network of reputable, international higher education partners. Through OERu, learners develop knowledge and earn globally recognized credentials.
As we strive for word economy we are loosing what is distinctive about OERu - our openness.
Reading this elevator pitch and its suggested refinements, I struggle to see what is special about our innovation. The OERu is distinctively open - there is no education collaboration that comes remotely close to our openness.
I'm edging towards David Porters description - the current track is watering down what we are doing to nothing. Jason - I think you need to get back to the drawing board and generate something which compels me to want to join and participate in the OERu.
- OERu is open sourcing education - we are an international network of credible institutions widening access to globally recognized credentials at an affordable cost.
This is the heart and core of what we are doing the other wordsmithing is fluff imo. ;-)
Hi Sarah,
Appreciate your ongoing engagement and interest in helping us shape up an elevator pitch - why is this soooooo hard?
I'm weary of using superlative adjectives. Some organisation will come along and tell us that their full-fee online course with tutorial support is "better" than our "best" - although the research evidence suggests that lecturer-student support contributes less to learning outcomes than other forms of support ;-)
But you and I know that we are the "best" international network opening education.
