Feedback on Version 2.0 of the elevator pitch
Fragment of a discussion from Talk:OERu/Planning/OERu marketing communications and partner engagement/Value Proposition/Elevator pitch
The concept of "sustainable conduit" is an awkward formulation - it doesn't flow easily off the tongue and I was left asking what does this mean? I first needed to read the rationale before I understood the concept.
I can see the attraction for prospective partners joining a sustainable collaboration (as opposed to a flash in the pan) and the importance of communicating this value clearly and succinctly. I'm not sure that the current formulation achieves this?
mmm - thinking out loud - What about The "OERu is a sustainable innovation partnership connecting learners ...."
Innovation is one of the important reasons (and benefits) for joining the OERu - so why not state this?