The tourism industry in New Zealand

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People credited with this unit standard are able to demonstrate knowledge of terms, types, and travel styles commonly used in tourism in New Zealand; demonstrate knowledge of participants in the tourism industry in New Zealand; and demonstrate knowledge of the significance of the tourism industry to New Zealand.

• Teaching and learning resources
• Learning activities

This unit is used in the following courses

• Travel and Tourism

Demonstrate knowledge of terms, types and styles of travel commonly used in tourism in New Zealand

• Demonstrate knowledge of terms used in the tourism industry are defined in accordance with tourism texts and/or publications.

Range: may include but are not limited to - tourism, tourist, tourism product, excursionist, inbound tourism, outbound tourism, domestic tourism, international tourism, host regions, generating markets, evidence is required for a minimum of eight terms.

• Types of tourism are described in terms of their characteristics.

Range: types of tourism may include but are not limited to - adventure, rural, events, eco tourism, cultural, conference and convention; evidence is required for five types.

• Styles of travel are described in terms of New Zealand Tourism Board definitions.

Range: back packer, package traveller, Free Independent Traveller (FIT), semi-independent traveller.

Demonstrate knowledge of participants in the tourism industry in New Zealand

• Participants in the New Zealand tourism industry are described in terms of their function within the industry.

Range: evidence is required for a minimum of 12 participants of which four will be direct providers, four will be support services, and four will be developmental organisations.

• Relationships between participants are described in terms of the ‘one industry concept’.

• Industry career paths are identified in terms of job titles and career progression.

Range: evidence is required for a minimum of two career paths.

• The contribution to the tourism product of people who interface with visitors is described in terms of their attitude and approach to visitors.

Range: people who interface with visitors - those directly employed within the tourism industry, those employed in ancillary industries, residents of the host region and/or country.

Demonstrate knowledge of the significance of the tourism industry to New Zealand

• The significance of domestic tourism to New Zealand is explained in terms of person nights, expenditure, length of stay, and purpose of visit.

• The significance of international tourism to New Zealand is explained in terms of visitor numbers, expenditure, length of stay, and purpose of visit.

• The significance of global trends is explained in terms of their effects on the growth of the New Zealand tourism industry.

Range: evidence is required for a minimum of four trends.

• The significance of providing quality products and services is explained in relation to the tourism industry.

Resources

• Collier, Alan. Principles of tourism: a New Zealand perspective. Auckland: Longman. Latest edition.
• Latham, Elizabeth and Collier, Alan. (1999) Principles of tourism: topics, cases and assessment activities. Auckland: Longman.
• New Zealand Tourism Board publications.