Sales and Marketing/Activities/Accommodation
To have an understanding of accommodation establishments
To explore large international hotel chains and discover different hotel types and customers.
1. Choose one of the following accommodation organisations: Accor, Starwood Hotels and Resorts, Intercontinental Hotel Group, Heritage Hotels, Millennium Hotels
2. Find their website
3. What type of hotels do they offer?
4. What locations in New Zealand and overseas are they present?
5. Consider the target market of the hotels