Conference and Events/Resources/Lesson Plans/Lesson 5

Diploma in Applied Travel and Tourism

Course Name: Conference and Events

Course Code: TT5

Lesson Plan

Aim: Branding

Lecture Delivery Plan:

Icebreaker - smile and wave Play http://www.youtube.com/watch?v=HPyl2tOaKxM&feature=youtube_gdata_player - Cheap flights YouTube

1. Go to wiki - take students through Branding slideshow - play all links (refer to notes on slides)

2. Look at different brands, logos

3. Mission and vision statement

4. Other services complementary to the conference industry are also positioning themselves to benefit from any increase in the industry - can you name a few

5. http://www.youtube.com/watch?v=-ifm3TC41Wc - Sustainable Conference (puts it all together)

6. Assessment

At end of class talk about team work