Difference between revisions of "Writing for Business Success/Assessment"

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==Part B: Executive summary speech (20%)==
 
==Part B: Executive summary speech (20%)==
  
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In Part B, you task is to write a speech that provides an executive summary of the key trend you identified in Part A above and reflects on the choices you made when writing the trend report.
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In Part B, you task is to write a four to five minute speech on the same key trend you identified in Part A above. The audience for this speech is the executive board of the organization that helps guide the student entrepreneur clubs. The Board is made up of successful, experienced entrepreneurs. Your goal is to:
  
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# Provide a concise summary of the trend report.
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# Provide a summary of the trend report.
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# Reflect on how you tailored the writing to your audience and why you made the choices you did:
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# Tailor the writing of the speech to this different, more experienced audience:  
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#* Did you use simpler vocabulary? Did you use different words?
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#* Should you use more complicated vocabulary?
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#* Is "dumbing down" best way to go?
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#* Include all the same key points.
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#* Do you think the report would be useful to another audience or would it require a total rewrite?
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# The speech should be approximately four to five minutes in length.  
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# The speech should be approximately 500 words.  
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Revision as of 09:34, 20 June 2017

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Level 5 / 1st year University course assessment
Summary: Demonstrate your understanding of how business communications need to be adapted depending on the audience.
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3 hours

Learning outcome: Demonstrate your understanding of how business communications need to be adapted depending on the audience.

(If you are completing this course for formal credit, you must complete and submit this assessment.)


Part A: Tailoring writing to a specific audience (80%)

This assignment requires you to write a trend report for a selected business and specific target audience.

To complete this assessment, you can:

  1. reuse the trend report from the business trend report challenge,
  2. focus on a different trend, or
  3. focus on several interlocking trends.

For example, you might want to look at the impact of online shopping on physical stores, or how that trend is now reversing as online retailers open physical stores.

Audience: For the purpose of this exercise, your audience will be a group of high school level students, that belong to the school's entrepreneurs club.

Your report should contain the following:

  1. Introduction
  2. Several paragraphs explaining what the trend(s) are
  3. A clear explanation of the potential impact of the trend(s) on the target audience
  4. Conclusion and recommendations: you should wrap up with some suggestions about how the target audience could use this trend to their advantage

Your report should be 1250 words maximum.

When preparing the report, students must consult and cite five (5) articles (at a minimum) to support the existence of the trend and their arguments. These articles can be retrieved from credible online sources but should also be tailored to the target audience. You must use the APA reference system.

Submission: Attach your submission to an email with the subject line CCOM 101 Assessment Submission and addressed to Be Filled In To Be Filled



Part B: Executive summary speech (20%)

In Part B, you task is to write a four to five minute speech on the same key trend you identified in Part A above. The audience for this speech is the executive board of the organization that helps guide the student entrepreneur clubs. The Board is made up of successful, experienced entrepreneurs. Your goal is to:

  1. Provide a summary of the trend report.
  2. Tailor the writing of the speech to this different, more experienced audience:
    • Should you use more complicated vocabulary?
    • Include all the same key points.
  3. The speech should be approximately four to five minutes in length.

}

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