The key points that you need to remember from this unit are:
- Communication means the exchange of messages between you and the tourists while verifying comprehension and intended response
- We communicate to inform, explain. clarify, promote, persuade, build relationships and evaluate in relation to our tourism services
- The Communication process comprises the sender, the message, the receiver, the channel and different types of noise as barriers
- The likely barriers to effective communication with tourists include physical, mental and emotional as well as language
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