VUSSC/Content/Entrepreneurship/Marketing the Business/Place

• Place It is also important for the entrepreneur to make sure that the product is available for purchase at a convinient place, At this stage, the entrepreneur should consider the type of channel to use, number of intermediaries and the location of the channel members. SOme enterprices nowadays use direct mail marketing because it is simple and less costly. However, the entrepreneur should evaluate all possible options of distribution.