VUSSC/Content/Entrepreneurship/Marketing the Business/Monitoring Process and Marketing Actions
< VUSSC | Content | Entrepreneurship | Marketing the Business
Monitoring Process and Marketing Actions
This is the last step in the development of the marketing plan. It involves checking results vesus efforts. The results are based on the goals and objectives. If the entrepreneur fails to meet some of the goals, he/she must be flecible and be prepared to make adjustments.