User:Wikirandy/Sandbox/Project management links/Jewish Music Festival/Concept & Outline (DRAFT)

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Jewish Music Festival (Concept, Outline)


Contents

Mission/Objective

To be the premier annual Jewish artistic and cultural networking event in the Pacific Northwest. and most exciting showcase of mainstream and offbeat Jewish creative & musical artists from Canada and around the world.


Moving Forward

(The following activities don’t necessarily have to be done sequentially; they can be doubled up and done in parallel - to save time)

•Determine a Date & Book a Facility

•decide on desired number of participants

•Develop Agenda (e.g. decide content)

•Target potential artists

•Pre-sell (40% if possible)

•Develop & Print Brochure/Poster

•Gather names (e.g. internal database, association lists)

•Buy mailing list (if necessary)

•Promotion & conduct mailing

•Work the phones, if necessary

•Use ambassadors

•Evaluate, modify, improve and do it again...

Volunteers

Develop Internal Champions (Not committees)

Sponsorship/Fundraising

Marketing/Communications

graphic design

Internet/web page

Segmentation

Administration/registration

Signing Authority

$$$ (collection, disbursements)

Legal agreements

Cost, prices

Logistics (Facilities & Equipment)

Entertainment/talent

Accommodations/billeting, transportation, food

Next Steps

Decide Event Positioning

Find A Well-Recognized Business & Cultural Patron

Get buy-in from Jewish Community champions

Get buy-in from External Community champions

Informal get-together

•solicit information about event content, promotion, pricing, materials

•encourage them to send THEIR friends, employees/contacts

•encourage them to sponsor Jewish Worldbeat

Incorporate their feedback into business/marketing strategy

•Explore opportunities (preferably in our targeted markets) for Corporate partnering/sponsorship

Associations

etc.

•Explore/leverage opportunities for government funding

•Conduct promotional/advertising campaign (e.g. phone calls, mailing, trade publications, email, Web page)

•Begin Softening Up Market/Educate Market via PR Campaign

•Performance in a Mall (Klezmer)

•Press release

•Media exposure (e.g. interviews - radio, TV, newspaper, magazines (trade & mainstream); local, regional (Vancouver, Toronto, Ottawa, Montreal)

•5-minutes of fame: short blurb @ seminars, networking events

•Deliver event

•Evaluate

Event Planning

Develop timeline

Critical milestones (need for resources)

Logistics

Dates

•non-conflicting with holidays (religious/civic)

•non-conflicting with major industry conferences

•Timing

Administration Options

Registration

Cost: $299 +GST
Development/ownership of FuturEd database
•participants
•future mailings
•e-mail alerts/Worldbeat listserv

Facilities & equipment

•where it will be held

•size of space, amenities

approvals

•what equipment is required

reservations

Other issues

Database development/ownership

Internet

Web page

•development funding available in Western Canada
Hotline (Telephone information
•ordering/registering for events/workshops
•late-breaking developments
•merchandise
•Distributor for Amazon.com

Email alerts

Electronic newsletter, resources

Branding

Legals

Cross-border issues

immigration

French

translation required.

Merchandising

potential to make extra $$$ from website and event, build identity

might even be a freebie, built into the price -- that helps bolster awareness.