User:Vtaylor/Generation Ageless

J. Walker Smith, President of Yankelovich reveals new data and highlights from his book "Generation Ageless"

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1. P&G discusses a new innovation model for the aging consumer

1. Futurist Andrew Zolli speaks to the future of healthcare - Healthscape 2030

1. McKinsey discusses best practices on positioning products

1. J. Walker Smith, President of Yankelovich reveals new data and highlights from his book "Generation Ageless"

1. Johnson & Johnson discusses reaching today's 50 million family caregivers

1. Fidelity and Ameriprise reveal how they have tapped into the emotional purchasing drivers of Boomers as they approach retirement

1. Microsoft and Google show why community building and gaming is so popular among Boomers

1. GE shares why its ecomagination platform appeals to Boomers' quest for meaning and desire to buy from companies who make the world a better, cleaner place.