User:Vtaylor/FastTrac/realMe
. self-paced real vt .. Introduction to FastTrac
Contents
Introduction to FastTrac . Introduction to FastTrac
IDEATE . things to do . key considerations ? discussion ask other participants for feedback, examples of good / bad ideas . target market . who to talk to . where / how . business concept statement https://learn.fasttrac.org/courses/381/assignments/43123 ? big picture ? minimum viable product service . elevator pitch https://learn.fasttrac.org/courses/381/assignments/43137 ? discussion feedback resources . critique examples ? client / customer . risks ? tradeoffs . IDEATE Knowledge Checks Valerie Taylor submitted Dec 16 at 8:10pm . somewhat confident . Pretty good coverage. Just need to work on these more.
POSITION Module Introduction
. strategies to identify and evaluate opportunities for business start-up and growth. This includes learning how to conduct market research
. Market Research Ideas
Who is My Customer?
B2C Target Customer Profile
B2B Target Customer Profile
Competitor Research Plan
Competitive Analysis Chart
? Pinpoint potential obstacles or problems with your business concept feedback questions
. "Features Tell. Benefits Sell." features and benefits https://learn.fasttrac.org/courses/381/assignments/43140 ? other suggestions
? survey google form
? interview online / offline
? other customers uses
. market analysis
. legal https://learn.fasttrac.org/courses/381/assignments/43152
. exit strategy https://learn.fasttrac.org/courses/381/assignments/43139
The entrepreneur’s job is to get the potential buyer to clearly articulate her needs, budget, timeframe, and desired outcomes and to sit there and listen.
balance sheet, income statement, cash flow statement
COMMIT
. create and market a brand.
. customer experience
? any ideal customers input
. positioning statement https://learn.fasttrac.org/courses/381/assignments/43169
. marketing decision https://learn.fasttrac.org/courses/381/pages/marketing-decision-tool-2
. customer jouney map https://learn.fasttrac.org/courses/381/pages/customer-journey-map-2
REFINE
. Employee Reward and Incentive Plan . Agents are independent contractor and are paid compensation based on predetermined percent of sale . Agents may be paid a larger portion of the compensation split between the broker and the agent. . Hours are flexible as the agent general chooses their own schedule to accommodate clients - buyers and sellers as well as contributing to the office staffing requirements.
LAUNCH
. Processes: “What We Do”
Procedures: “How We Do It”
Policies: “Why or When We Do It”
Post Course Survey
- Business Plan
- Business Design . business model canvas https://learn.fasttrac.org/courses/381/pages/business-model-canvas-2?module_item_id=155020 . industry profile https://learn.fasttrac.org/courses/381/assignments/43147 . competetive analysis chart https://learn.fasttrac.org/courses/381/assignments/43134 . competetive analysis https://learn.fasttrac.org/courses/381/assignments/43133
. pricing https://learn.fasttrac.org/courses/381/assignments/43170
- Pitch
- Financial Forecast . balance sheet, income statement, cash flow statement
Elevator pitch
. We offer hangar home buyers and seller support services in unique search and transactions within the Spruce Creek airport community. We are pilots who live here so we are exceptionally knowledgeable in this market.
https://learn.fasttrac.org/courses/381/assignments/43137
market analysis . Clients wanting to buy a hangar home in Spruce Creek. . pilots, airplane owners, $1m+ . relatively small market, even fewer properties exist anywhere . reaching potential buyers as properties become available - direct . Submitted on Dec 23, 2024 12:05pm
competitive analysis
https://learn.fasttrac.org/courses/381/assignments/43133
MVS https://learn.fasttrac.org/courses/381/assignments/43160
. notification when hangar house comes to market
. decide to buy/pass
. offer ahead of other interested buyers
. better negotiation on price, other goods, services
. Dec 23, 2024 1:24pm
business concept statement
https://learn.fasttrac.org/courses/381/assignments/43123
Submitted on Dec 23, 2024 2:27pm
. Customer wants a hangar home in Spruce Cree
. By keeping in touch with potential buyers and sellers, we provide the best opportunities for a sale
. Outside agents are less connected with sellers, often unaware that a property is for sale
. Usually pilots with airplanes prepared to spend $1m+
. In active communications - mostly email but also FB, website alerts, phone calls, personal contacts
activities
personal vision statement . As a Realtor, I get to help people make some of the biggest financial and lifestyle decisions of their lives. I have a lot of flexibility in terms of time, location and nature of the work I do. I work with wonderful clients and colleagues with great stories to share and interesting problems to solve collaboratively. Our office is a hub where locals meet and greet and visitors drop in for an introduction to this very special community we serve. The money is pretty good, too.
Talking About Your Idea
Business Concept Statement
Elevator Pitch
Competitor Research Plan https://learn.fasttrac.org/courses/381/assignments/43135
Submitted on Dec 13, 2024 5:39pm
. Who are your direct and indirect competitors? (How will you find the answer to this question? What steps will you take?)
. - other realtors in Spruce Creek, outside realtors
. Are competitors' sales steady? Decreasing? Increasing? (How will you find the answer to this question? What steps will you take?)
. - pretty steady. MLS tracks all listings and sales that get to MLS, country records for private sales
. How are competitors' operations similar to yours? Dissimilar? (How will you find the answer to this question? What steps will you take?)
. - local similar, outside ?? research individual transactions
. What products do competitors offer? What price? How do they promote? (How will you find the answer to these questions? What steps will you take?)
. - same, varies
. What is your competitive advantage? (How will you find the answer to this question? What steps will you take?)
. - better knowledge of community, services, history of property