Campaigning
From WikiEducator
campaign planning, fundraising and budgeting, targeting, voter contact, message development and delivery, and media;
developing and implementing campaign plans and budgets, developing a winning message and stump speech, fundraising, developing effective websites, and building strong field and GOTV plans
Contents
Work in progress
- guides - candidate, campaign management, blogs
- literature samples, blog posts
- issues / FAQ answers
- support - lawn sign, door hangers, quiz, email
- quiz, new voter, voter registration, colleges, high schools, membership
- listings, ads - Voters With Change, Smart Voter, link exchanges, lists, networks, League of Women Voters
- answer basic inquiries about your campaign, such as public appearance schedule, office hours, and donation information.
- phone - phone number to publish that routes to personal number, messages, call logs
- email - functions - info, volunteer, donate
- scheduling - meetings, appearances
- office, office hours - place to meet in person, stop by
- voter lists - calling, mailing, door-to-door
- candidate statements - issues, pre-recorded video
Planning
- Candidacy - administration, organization - decision to run for office
- Issues - philosophy, themes, core values
- Name recognition - publicity, promotion, communication - awareness, media, literature, press
- Campaigning - meeting, greeting - best practices - public forums, candidate debates, door-to-door canvasing, volunteer recruitment / mobilization
- Fund raising - accounting, legal, disclosure
Campaign management
- Message Development and Delivery
- Ethics in Campaigns
- Planning and Budgeting
- Direct Mail
- Organizing an Effective Field Operation and GOTV (get out the vote)
- Election Law
- Fundraising
- State Politics
- Opposition Research
- Crisis Management
- Media 101
- Online Campaigning
- Dealing with Stresses on Candidates and their Families
- Roles and Responsibilities of Candidates, Managers, and Consultants
Cost-effective strategies
organization, administration
- idea / message / brand consistent > email, web site, ads...
- official web site - The majority of voters (87%) expect candidates to have an official web site and 70% expect them to use it to raise money and for posting television ads. statistics
also political quiz, forward to friends, donate, list sign-up, volunteer, events, news, links, email newsletter / mailing list
- flyers, mailings and lawn signs, signs, business cards, t-shirts, brochures
- supporter sign-ups - names, address, phone, email, interest in volunteering
- podcasts, video - issues, online voter forums
- social networks, Facebook, LinkedIn, Twitter
- online advertising, targeting
- on-line ads, webcasts and campaign video on other sites - Two out of three voters expect candidates to use on-line ads, webcasts and campaign video on other sites, while only 5% of consultants believe these are effective methods to reach voters.
- web, google adwords examples
- Linda McMahon For Senate Learn about Linda's plan to make Washington work for Connecticut. Linda2010.com http://www.linda2010.com/
- Andrew Cuomo 2010 Join the Campaign to Help Elect Andrew Cuomo in 2010! AndrewCuomo.com http://www.andrewcuomo.com/ad_page.html
- ads on other political sites - candidates, organizations, news, information
- exchange links with other candidates
- personal contact - farmers markets, candidate meetings/forums
- promotion - stories to press, email newsletters, blog
- meetup - supporters find one another
- door-to-door - organizing the canvass
- database marketing
- lists - provide biography, take quiz, sign pledge - Smart Voter, Voters With Change
- endorsements - candidates, local influencers
- phone bank - script, voter phone numbers, volunteers, how-to
- reaching swing/independent voters - Though an increase of 57% from 2007, less than 25% of the consultants reported that web sites and email are effective for reaching swing/independent voters.[http://www.completecampaigns.com/article.asp?articleid=11
Volunteer jobs
- do something - speak up, learn new one-minute message, quiz, wear, display
- support - lawn sign, door hangers, quiz, email
- world's smallest political quiz
- voter registration drives - new voter, voter registration, colleges, high schools
- political house party, friend-raising, meet the candidate
- walking - door hangers, political canvas - persuade the person at the door to vote for them, just trying to determine who they might vote for how-to, tips
Issues, FAQs
main themes - Ipsos/McClatchy organizations have been asking voters which party can do the best job of handling a range of 13 different issues - need clear positive statements
- global warming
- abortion rights - personal decision, individual freedom
- gun control
- multilateral / go our own way
- government - reduce size, limit power, constitutional authorization only
- government regulation - limit, repeal
- government censorship
- military service
- personal freedom
- adult possession and use of drugs
- National ID card
- government handouts to business
- international free trade
- Social Security
- government welfare
- taxes and government spending
key points
- spending other people's money isn't compassion [1]
- limited government
- extend freedom / individual liberty
- free market
Quotes
- If the government is big enough to give you everything you want, it is big enough to take away everything you have Gerald Ford
- wanting to keep your own money isn't greed and spending other people's money isn't compassion [2]
- I have little interest in streamlining government or in making it more efficient, for I mean to reduce its size. I do not undertake to promote welfare, for I propose to extend freedom. My aim is not to pass laws, but to repeal them. ..Barry Goldwater
Resources
campaign guides, publications, organizations
- A brand is the promise that your campaign is making - questions, statement
- Voters With Change
- Smart Voter
- Women, Politics, and Public Policy - links to a wide variety of organizations that monitor and support women and women’s issues, as well as government resources all citizens may find useful. These organizations offer data, programs, services, connections and training opportunities.
