ROI

Randy Fisher, MA iCentro

Project Manager - Facilitating Stakeholder Engagement, Organizational Change, Learning, Evaluation & Performance

Contact: randyfishercan at gmail dot com

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Questions

Description

• What are your thoughts about this service?
• How would you describe it? (Words, Phrases)
• How would you describe its value?
• What is missing - would you add / delete anything?

• Who would be interested in it? (accountants, bankers, VCs, angels, other)

Marketing 1

(Value Proposition, Lingo, Messaging)

• accountants - external
• accountants - internal, CFOs
• bankers
• VCs, angels
• Consultants
• Business Orgs

Segments

• Business people (SME)
• Program, Project, Unit (larger org, consortia, network)
• By Service, Sector - which most amenable?

• Nonprofit
• Software, E-Commerce
• Light Manufacturing

Promotion

• How can I promote this service? / Reach these people?
• Reference
• Website - for now - page @ www.icentro.com

Pricing

• flat fee
• flat fee + contingency

Referrals

• what amounts?
• if participating?
• if not participating?

Targets

• 1 per month, cascading up

Other

• BIAB - Train-the-Trainer

People

• Gordon K., Montreal

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• Katarina B., Ottawa
• Lacey's dad, Ottawa (bank manager)
• Neil B., Ottawa
• Elayne R., Ottawa
• Bruce T., Ottawa

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• Jan G., Vancouver