ROI

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Questions

Description

  • What are your thoughts about this service?
  • How would you describe it? (Words, Phrases)
  • How would you describe its value?
  • What is missing - would you add / delete anything?
  • Who would be interested in it? (accountants, bankers, VCs, angels, other)

Marketing 1

(Value Proposition, Lingo, Messaging)

  • accountants - external
  • accountants - internal, CFOs
  • bankers
  • VCs, angels
  • Consultants
  • Business Orgs

Segments

  • Business people (SME)
  • Program, Project, Unit (larger org, consortia, network)
  • By Service, Sector - which most amenable?
  • Nonprofit
  • Software, E-Commerce
  • Light Manufacturing

Promotion

  • How can I promote this service? / Reach these people?
  • Reference
  • Website - for now - page @ www.icentro.com


Pricing

  • flat fee
  • flat fee + contingency

Referrals

  • what amounts?
  • if participating?
  • if not participating?

Targets

  • 1 per month, cascading up


Other

  • BIAB - Train-the-Trainer


People

  • Gordon K., Montreal

  • Katarina B., Ottawa
  • Lacey's dad, Ottawa (bank manager)
  • Neil B., Ottawa
  • Elayne R., Ottawa
  • Bruce T., Ottawa

  • Jan G., Vancouver