Branding

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Randy Fisher, MA iCentro



Branding

Benefits

  • Strengthened customer relationships
  • Increased opportunity for upselling and cross-selling
  • New communications/distribution channels
  • Increased visibility, profile and exposure - current and new markets



Phase
 Description
 Activities
 Estimated Time


I
 Initial Consultation
  • ID objectives, clarity and alignment
2 hours
II
 Strategy Development & Approach
  • ID strategy and change management approach
  • Clarification of expectations, metrics
  • Channel development - current and new markets / customers
  • Integrating and aligning with pre-existing marketing activities, and new opportunities
  • ID activities, roles and responsibilities
  • Change/Transition Management issues
3 hours
III Implementation, Alignment & Integration
  • Selecting appropriate free social networking applications (i.e., blog, wiki, Twitter, LinkedIn)
  • Setup, integration with other activities & tools
  • Customer consultation and feedback
  • Story development and tracking
  • Opportunity identification, leverage
30-35 hours
IV Training & Coaching Support
  • Initial training, walk-through
  • Coaching
10-15 hours
V Site(s) Maintenance & Support
  • Ongoing site maintenance and support
   TBD


Value Add

  • change / transition management
  • iterative improvements
  • action learning
  • marketing knowledge, integration
  • use of time (increments, allocation)
  • capacity-building, skills and knowledge transfer
  • collaborative, co-creative relationship-building


Note

Does NOT include:

  • Web design, CSS coding or truly technical support
  • Paid collaboration and/or networking applications
  • Google Analytics



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