User:Randyfisher/TORs/Marketing

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Marketing

Strategic and Operational Planning

  • Audience - Government
  • Demographic - Director level, or chief / manager -
  • Challenges
  • work to be done; new change from natural state of people
  • engagement, and change / management
  • leadership (or lack of leadership)
  • toolkits, workshop, ongoing consulting and coaching - that will help new leaders become more effective over time
  • strong leaders, leadership behaviours
  • legacy info
  • market/customer focus - win people over, future solution

Three Bubbles

  1. Client need / challenge - 'pain' - what keeps people awake - how do you keep on their agenda (Top 3 Things)
  2. Our Solution - our compelling, sustainable challenge
  3. Why Us