User:Randyfisher/TORs/Marketing

Randy Fisher, MA iCentro

Project Manager - Facilitating Stakeholder Engagement, Organizational Change, Learning, Evaluation & Performance

Contact: randyfishercan at gmail dot com

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Marketing

Strategic and Operational Planning

• Audience - Government
• Demographic - Director level, or chief / manager -
• Challenges

• work to be done; new change from natural state of people
• engagement, and change / management
• leadership (or lack of leadership)
• toolkits, workshop, ongoing consulting and coaching - that will help new leaders become more effective over time

• strong leaders, leadership behaviours
• legacy info

• market/customer focus - win people over, future solution

Three Bubbles

1. Client need / challenge - 'pain' - what keeps people awake - how do you keep on their agenda (Top 3 Things)
2. Our Solution - our compelling, sustainable challenge
3. Why Us