User:Randyfisher/Marketing
From WikiEducator
Marketing
Strategic and Operational Planning
- Audience - Government
- Demographic - Director level, or chief / manager -
- Challenges
- work to be done; new change from natural state of people
- engagement, and change / management
- leadership (or lack of leadership)
- toolkits, workshop, ongoing consulting and coaching - that will help new leaders become more effective over time
- strong leaders, leadership behaviours
- legacy info
- market/customer focus - win people over, future solution
Three Bubbles
- Client need / challenge - 'pain' - what keeps people awake - how do you keep on their agenda (Top 3 Things)
- Our Solution - our compelling, sustainable challenge
- Why Us