User:Etinder
 Dr. Etinder Pal Singh | |
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| Employer: | Apeejay School of Management ASM |
| Occupation: | Professor of Marketing |
| Nationality: | Indian  |
| Country: | India |
Dr. Etinder Pal Singh is currently working as Professor of Marketing and Dy. Director at Apeejay School of Management, New Delhi.[1] He is a seasoned marketing professional with over 30 years of experience in academia and industry. He has held senior leadership positions across various industries in diverse Indian, US and Canadian Markets.
His research interests areas include Eating Behaviour, Food Marketing, Health, Pedagogy and Consumer Behaviour. He has published in high impact national & international journals.
He is also involved in corporate training and consulting assignments and has delivered training programs and consulted for a wide array of clients like FIS Global, Indian Oil, Bravura Solutions, Paulwurth, Maruti Suzuki, Merck, BHEL, KPIT, Honeywell, Standard Chartered, Lintas, Sandoz, Cognizant Technologies, WNS, Geometric among many others.
Etinder’s life philosophy is striving for excellence. He is a bibliophile and wants to spread his love for books and reading. His other passions are riding, traveling and having philosophical discussions.
Contents
Subject Taught
| Courses Taught | Course Outline | Course Material |
|---|---|---|
| Marketing -1 | | |
| Marketing-2 | ||
| Consumer Behavior | ||
| Strategic Marketing Management | ||
| Brand Management | ||
| Services Marketing |
