User:Etinder
 Dr. Etinder Pal Singh | |
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| Employer: | Apeejay School of Management ASM |
| Occupation: | Professor of Marketing |
| Nationality: | Indian  |
| Country: | India |
Dr. Etinder Pal Singh is currently working as Professor and also heads the Marketing Area at Apeejay School of Management, New Delhi.[1] He is a dynamic, entrepreneurial sales management academic and strategist with an MBA & Ph.D. in Business, having a 26+ year record of achievement and demonstrated success while providing leadership in highly competitive markets of the U.S, Canada, and India. His research interests include Branding, Leadership, Relationships (Interpersonal, Employer- Employee and Client- Vendor), CRM, and Consumer Behavior. Prior to this, he was Director, Executive development with Northpoint Centre of Learning, A Lintas Group Initiative.
The clients with whom he has consulted/trained are: FIS Global, Indian Oil, Cottage Emporium, Bravura Solutions, Paulwurth, Maruti Suzuki, Merck, BHEL, Katha, Fabriqate Research UK, KPIT, Infiniti Retail, Kotak Mahindra, Honeywell, Market Rx, Optimix-ING, Bharti Axa Life, Standard Chartered, Lintas, Sandoz, Cognizant Technologies, Triton Communications, Lufthansa, WNS, Seahorse Group and Geometric Ltd. amongst others.
Contents
Subject Taught
| Courses Taught | Course Outline | Course Material |
|---|---|---|
| Marketing -1 | | |
| Marketing-2 | ||
| Consumer Behavior | ||
| Integrated Marketing Communication | ||
| Brand Management | ||
| Services Marketing |
