Travel and Tourism Research and Work Based Project/Course outline

Course Outline

Credits: 30

Level: 5

Purpose: The purpose of this study will be to examine / explore the day-to-day working of a tourism business.

1. Analyse the operation of a specific organisation:

The goals, core business and organisational structure of the organisation are described
The key processes are presented - this can be done by using flow charts
Relationship management practices including marketing and customer service are described
Facilities, resources, equipment and the maintenance of these are described

2. Analyse the context in which the organisation operates:

Competitive features are described
Key competitors offering similar services are briefly described
Points of differentiation are identified
Specific issues affecting the vulnerabiity of the organisation in a competitive market are identified
- including global/national trends, legislation, health and safety issues, seasonal changes, quality issues
The cultural envionment of the orgnisation is described

3. Reflect on the personal and professional skills required to work successfully in the organisation

The tasks of two specific roles in the organisation are catergorised in terms of the personal and professional skills required

You own strengths and improvement needs are evaluated in relation to the skills identified

Own role (temporary) in organisation is evaluated in relation to standards and requirements of the organsiation (evaluation by employer part of this)

4. Research one aspect of the organisation (your topic choice)

One of the products, services or processes of the organisation, or issues faced by the organisation is described
History of the development of the product or service or process or issue is presented
Any available data about impacts, profitability, satisfaction, effectiveness of chosen topic is collected
Recommendations for improvement, resolution or potential interventions are provided