Travel and Tourism Research and Work Based Project/Activities/Marking guide

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Marking Guide

Student Name:


Objectives

1. Analyse the operation of a specific organisation in tourism industry

2. Analyse the context in which the organisation operates

3. Reflect on the personal and professional skills required to work successfully in the organisation

4. Research on one aspect of the organisation

Activity

Case study (40%)

Task

These are the criteria you must cover in your case study and the grade you will be marked against:


Introduction:



Background:



1. Analyse the operation of a specific organisation:

  • The goals, core business and organisational structure of the organisation are described

Comment:



  • The key process of the business is presented - this can be done by using flow charts

Comment:



  • Relationship management practices including marketing and customer service are described

Comment:




  • Facilities, resources, equipment and the maintenance of these are described

Comment:



  • Describe any sustainable strategies and practices used by the organisation

Comment:



2. Analyse the context in which the organisation operates:

  • Competitive features are described

Comment:



  • Key competitors offering similar services are briefly described

Comment:



  • Points of differentiation are identified

Comment:



  • Specific issues affecting the vulnerabiity of the organisation in a competitive market are identified including global/national trends, legislation, health and safety issues, seasonal changes, quality issues (SWOT)

Comment:




  • The cultural environment of the organisation is described (from a customer perspective)

Comment:




3. Reflect on the personal and professional skills required to work successfully in the organisation

  • The tasks of two specific roles in the organisation are catergorised in terms of the personal and professional skills required

Comment:



  • Your own strengths and improvement needs are evaluated in relation to the skills identified

Comment:




  • Own role (temporary) in organisation is evaluated in relation to standards and requirements of the organsiation (evaluation by employer part of this)

Comment:




4. Research one aspect of the organisation (your topic choice)

  • One of the products, services or processes of the organisation, or issues faced by the organisation is described

Comment:




  • History of the development of the product or service or process or issue is presented

Comment:



  • Any available data about impacts, profitability, satisfaction, effectiveness of chosen topic is collected

Comment:



  • Recommendations for improvement, resolution or potential interventions are provided

Comment:




  • Conclusion

Comment:

Results

Assessment submitted:


Resit: Yes/No


Date of resubmission:


Pass/Did not Pass'

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