Tourist Destinations/Resources/Lesson Plans/Lesson Plan 7a

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Diploma in Applied Travel and Tourism

Course Name: Tourist Destination

Course Code:

Lesson Plan


Lecture Delivery Plan:

Presentations: Fiona

Branding - ask students for product branding definition - should have done in Sales and Marketing

  • name some tourism brands: Air New Zealand, Hilton, Scenic Circle, 100% Pure

  • Icon - exercise (3 minutes)
  • Wispa - branding of a product

Destination Marketing and in particular branding

This youtube a reminder of Destination Marketing - all aspects:

discussion about this - topics

Destination Branding - Branding defines a unique set of beliefs about a destination


Slideshow: Tourism Branding

Activities to complete