Tourist Destinations/Resources/Lesson Plans/Lesson Plan 7a

Diploma in Applied Travel and Tourism

Course Name: Tourist Destination

Course Code:

Lesson Plan

Aim:

Lecture Delivery Plan:

Presentations: Fiona

Branding - ask students for product branding definition - should have done in Sales and Marketing

• 10 most valuable brands in the world

• name some tourism brands: Air New Zealand, Hilton, Scenic Circle, 100% Pure

• Branding - what is it?

• Icon - exercise (3 minutes)

• Wispa - branding of a product

Destination Marketing and in particular branding

This youtube a reminder of Destination Marketing - all aspects:

• Destination marketing - Aspen

discussion about this - topics

Destination Branding - Branding defines a unique set of beliefs about a destination

• Helsinki destination branding

Logos:

Slideshow: Tourism Branding

Activities to complete

1.