Tourist Destinations/Resources/Lesson Plans/Lesson Plan 5a

Diploma in Applied Travel and Tourism

Course Name: Tourist Destination

Course Code: Cultural Tourism

Lesson Plan

Aim:

Lecture Delivery Plan:

1. Presentations - anyone

Discussion around Olveston visit

• what were your expectations

• were you disappointed?

• what added value

• what were some of the diversifications being marketed - can you think of anymore?

• Talk about products and how a destination is just a series of products whether natural or man-made

• Multiplier effect

Tourist destinations built around a certain type of tourism

1. Cruising - destination in itself - from a NZ perspective

• cruise ship NZ facts

• DCC cruise ships

• San Pedro new promotion

2. Pink tourism market - NZ as a destination

• wooing the pink dollar

• Air NZ promotion

• Gay Ski Week Queenstown

3. Wine Tourism - California, France, Australia,

• Margaret River attraction

4. Music - Nashville

• Borneo

• Music Tourism package

Look at readings on course drive: Nashville, New York Punk, Abba, - split into groups get them to summarise readings and report back. Now find three music events which could a help a place, city, town, area become a tourist destination.

• Abbey Road Crossing - Beatles

• Abbey Rd now