Tourist Destinations/Activities/Four P's

Millhouse Restaurant, New Zealand

Image courtesy of Kates Photo Diary

Objective

Introduce the 4P's of marketing

Activity

Take a tourism product and put it through the marketing mix - Product, Price, Place and Promotion

Task

Apply the 4P's of marketing to the Queenstown resort "Millbrook"

1. In your own words write a paragraph introducing the resort then identify the following:

• A range of products and services - make sure you name their main product and some prices!

• Place or means of distribution (points of sale)

• Promotions

Supporting Resources

Millbrook Resort