Tourism Industry and Enterprises/Course description

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Indicative Content for this programme • The history, definition and nature of tourism • Tourism industry strategies and policies (international and national) and their role in tourism enterprise planning • The economics of tourism including positive and negative impacts. • Development of strategic investment plans – development and growth of the industry, foreign investment, investment opportunities, business

        opportunities,trade options

• Different business models used in tourism – sustainability, economic and cultural based. Research to inform strategies in conjunction with enterprise and


• Sustainable business strategies