Feedback on Banner #2 - Globally Recognized Credentials
Fragment of a discussion from Talk:OERu/Planning/OERu marketing communications and partner engagement/Updated OERu banners
For the prospective target audience 'Globally Recognized Qualifications' may be more effective
Jim is right, learners will be more familiar with the concept of qualifications - the concept of credentials is more academic and of greater interest to institutions and assessment gurus. Qualifications would be more acceptable and understandable to both audiences.
Noted - thanks.
Regarding UK/Business English - should we message the group to find the appropriate direction? If this were a typical business audience, my recommendation would be to use US spelling, but in academia I think we're probably best served using UK. I'm good with either/or.
Brandscaping (talk)
