Strategy Assignment I

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Regarding the 1 point of the assignment, which is strategy management, I did the 5 phase process as per the book and put some theory together with evidence I could get from the overview you sent, the website and the annual report 2008. i got challenges when I got to phase 3 (crafting the strategy)and 4 (executing the startegy) of the process, because I do not know how the teams interact in ACE to contribute to the different steps on the startegy. Do you have any idea how we can overcome this?--Luisaserra 18:22, 3 May 2009 (UTC)

Luisaserra (talk)07:22, 4 May 2009
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Last edit: 07:31, 4 May 2009


I wont give you a specific answer, but a nmore generic one.

The Office of the CEO is supported by a Corporate Strategy Team that is responsible to build up market intelligence which is then used by the CEO on key strategy issues. Essentially the leadership team of the company, which is made up of executive management use the market intelligence to craft the corporate strategy.

The subsidiaries then build their SBU strategy around the corporate strategy ensuring that it is in line with the corporate view.

JEREMIAH CHAPHXANYA (talk)07:31, 4 May 2009

Thanks, please read what I have written in the assignment around these 2 points and let's email during the week when you ahve time so I can finalised. we will give it the best shot.--Luisaserra 18:35, 3 May 2009 (UTC)

Luisaserra (talk)07:35, 4 May 2009


In terms of execution, the CEO has the ultimate responsibility to implement and monitor the success of the group strategy. The board has oversight duties to ensure that: - the strategy is in sync with the company vision and mission statement - effective implimentation - monitoring key benchmarks such as expenses, sales value and volume, etc...

On a day to day basis, the executive management has a duty to implement the strategy and support the CEO.

JEREMIAH CHAPHXANYA (talk)07:36, 4 May 2009

Hi Jeremiah, I forgot the board, and the board role is very critical, i will definetly improve on it by tomorrow.--Luisaserra 18:39, 3 May 2009 (UTC)

Luisaserra (talk)07:39, 4 May 2009