Talk:Sales and Marketing

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Thread titleRepliesLast modified
Resources for course016:04, 23 January 2012
7 Secrets for sales success008:23, 30 December 2011
Course changes013:13, 22 April 2009
Resources to enter into Destination Marketing - March 09007:58, 1 April 2009
Time to develop the course page010:15, 1 October 2008

7 Secrets for sales success

1/2. Love you, love the brand (your reputation)

3. Love the product (presentation)

4. Love the value (reasons why)

5. Love the deal (price and availability)

6. Love the experience (deliver)

7. Love the follow up (relationships)

Don't be, he said, a premature price presenter. Instead it is all about the famouse marketing technique of: "And will you have fries with that?".

In tourism, he says it is about selling the quiet times and the industry needs to remember that competitors these days include the cruidse industry which, from end to end, has brillian customer service, often with ratios of one staff member to just two or three customers. Dave Staughton (selling in quieter times expert) - from ETourism conference - www.tourism

Hillarypjenkins (talk)08:23, 30 December 2011

Course changes

We will be developing a new specialty in year one - Hospitality Operations. My intention is to move Accommodation to this specialty and replace it (in the Sales & Marketing) with a local course on Customer Service - maybe along the lines of what we did with the international diploma.

If you have any other suggestions could you please list them here:

Hillarypjenkins (talk)13:13, 22 April 2009

Resources to enter into Destination Marketing - March 09

  • etourism case study 20 - a vision, a strategy, a brand - illustrates how Quebec tourism industry takes advantage of emerging ICTs to improve competitiveness
  • Visit Britiain (NTO) compare with Tourism New Zealand - etourism case 18
  • Insert the Tropical North PDF - 4P's - promotion
  • compile some questionnaires to match case studies
Hillarypjenkins (talk)07:58, 1 April 2009

Time to develop the course page

Now that we have a range of activities written up for this course, we can start working on the course schedule.

The objective is to get this page (the Reception Services course page) the one stop place for doing the course.

The Designing for flexible learning practice course is starting to look like a finished course page. Note the Schedule. It is a week by week break down of the course. Each week includes an intro praragraph to set the topic, followed by instructions for activities.

With reception Services (being a bit more practical in nature than DFLP, you might want to copy paste the relevant activities into each week of the schedule. However this may blow out the size of the page. It depends on the size of the activities. You may decide its better to link to the activity pages after the general intro etc.

Example schedul item: "Reception services are often complimented with brochures and good telephone skills"

  • Read this brochure.
  • Watch this movie.
  • Listen to this audio recording.

1. Write your own brochure 2. Create your own movie of yourself demonstrating the distribution of the brochure and post to popular video sharing site (youtube) 3. Record your telephone reception greeting script 4. Email your teacher with links to each of these activities

Leighblackall (talk)11:40, 29 January 2008