Sustainable Tourism Practices/The complexity and challenge of sustainability in tourism/Complexity and challenge/Lesson Plans

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Lesson Plans

Significance of Maori Tourism and its links to sustainability especially incorporating Maori Principles and Values

Question from blogs: What significance do the two Maori values have Manaakitanga and Kaitiakitanga to sustainability?

Manaakitanga: encompasses reciprocal hospitality and respect from one individual or group to another - with values like mana and utu / revenge, reflected in culture, language, and continuous efforts to be generous hosts

Kaitiakitanga: means guardianship and protection

Ngai Tahu or Kai Tahu - ng changed to K in southern dialect

Look at - Marketing video (intro to tourism businesses)

Structure of Ngai Tahu

I am Ngai Tahu - website (values) sustainability

Customs : Tikanga - the right way

  • [2] National Geographic video 2.30m

Reading under Resources: Lessons from Whale watching

Te Puni Kokiri - Case studies (split class into two groups)

Kaikoura Whalewatch - Shotover Jet Questions:

Each group is to answer the following questions:

1. How is the business structured

2. What is its core business

3. Using the six values of Ngai Tahu demonstrate how these are reflected in your business and their link to sustainability

Ask students to read - come back with a short presentation on the topic and to show evidence of how values could be applied to casestudy.

Look at websites as well.

Each group to report back to class - blog for this week should include this discussion and your groups findings. If not in class than must collect casestudy from lecturer

and complete exercise.

Lesson Plan

Conservancy and collaboration

continuation of Whalewatch Kaikoura

Discuss questions asked/answered previous week.




New Zealand

Great Barrier Reef - Casestudy

overfishinging NZ

Lesson Plan

Students to read case study before class Supply (Value) Chain in tourism

"all the goods and services that go into the delivery of tourism products to consumers. It includes all suppliers of goods and services whether or not they are directly contracted by tour operators or by their agents.. or suppliers (including accommodation providers): Tourism supply chains involve many components.... bars and restaurants, handicrafts, food production, waste disposal, and the infrastructure that supports tourism in the destination."

  • Sustainable value chain - product design through to consumption
  • social responsibility
  • fair labour
  • sourcing products/ingredients
  • collaboration - non competitive with peers

For example, efforts have been made to reduce the company’s environmental footprint by working jointly with suppliers to reduce packaging; implement supplier environmental standards; recycle faulty products and donate items to charities.


Ask students to look at UNICEF, UNWTO, ECPAT, - to consider different perspectives on tourism sustainability from a human rights angle and across various continents

In sustainability the supply chain can help operators to understand where efficiency gains, cost savings and investment may be needed to add value to the customer's experience of tourism including the use of measures to improve sustainable business performance (Schwartz 2008)

In resources - YouTube child sex tourism in Thailand

Casestudy - Leading the Way: Accor Standing for Children's Rights in Tourism

The objective of the case study is to document Accor’s work on child protection over the last decade, explaining the corporate philosophy behind it and its theoretical fundaments and presenting the practices implemented into the company’s operations.

The main finding of the case study is to show how Accor has successfully identified appropriate internal and external communication procedures and expertise sources, allowing the company to become a pioneer, then a leading voice championing the protection of children’s rights.


1. shows the risks that trafficking and sexual exploitation of children pose to a tourism company;

2. the factors that should be taken into account when creating a company-wide strategy to prevent sexual exploitation and trafficking; and

3. how a company can engage with a sensitive and potentially negative phenomenon in a way that will positively contribute to building its corporate sustainability brand.

Post questions:

1. From the reading - if you could ask one question of the author what would it be?

2. Write a paragraph outlining the work of ECPAT or

3. Find two sources which could be used in class related to the tourism industry and child protection

Lesson Plan

  • Spend first 20 minutes catching up on latest posting
  • Carbon Calculator
  • Air NZ Trust
  • Annita Roddick

Ask students to produce a three slide powerpoint describing the CSR of the following organisations - they must use one slide to introduce the business (group activity). or ask them to present to the website.

Corporate Social Responsibility (CSR)

Wild Primates Safari - This operator gives a proportion of its profits back to help protect endangered primates. They also provide their clients with a details what to do list for responsible tourism as well as specific rules for visiting gorillas and other primates

Porino Eco Tourism Ltd - This safari company works with local Masai communities to help protect and preserve lands. The camp sites use only renewable energy and limits its number of guests.

Rainforest Expeditions - a Peruvian Ecotourism company has offered experiences to guests since 1989. Showcasing harmony in nature and community involvement. They operate three lodges: Posadas Amazonas, Refugio Amazonas & Amazonas Villas. Set up to protect the area from uncontrolled logging, the organization have built a research centre, assist with protection of local species and work with the local community. This company has worked with the local community for over 18 years and is possibly the most important source of income for the local aboriginal community. It also offers some of the best birding in the Amazon!

Responsible Travel - This website offers ecotours, adventure tours and other holidays to over 100 countries. The site pre-screens responsible/sustainable tourism initiatives and provides marketing and on-line direct click through bookings for their member companies. All holiday offerings on the site have met minimum environmental, social and economic criteria to qualify for membership. You can review each member's policies on-line. The team has a unique array of experience and truly believes in the cause. Some of their more impressive accomplishments include: - donating £1 per person donation to Friends of conservation - have a 6 page write up about responsible travel products offered on their site in Geographer Magazine (free publicity for their members) - contributing 5% of pre-tax profits to local communities, enabling them to develop policies, skills and infrastructure that will lead to their benefiting from tourism - promote community owned and managed projects at no charge - are on the judging panel for the British Airways Tourism for Tomorrow Awards. The site believes that responsible travel is travel that benefits travelers, hosts and their environments and their public relations has proven their effectiveness

Lesson Plan

Certification and Accreditation

Slideshow - Accreditation and Certification (handout) 30 minuts

Handout casestudies - ask students to read them and post about them (include a link to website)

Carbonzero- Casestudy Youtube: Christchurch Airport