Sales and Marketing/Resources/Timetable

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Timetable

Week One:

  • Friday - Introduction and look at the 7P's


Week Two:

  • Monday - Case study (Whale Watch Kaikoura) Scripts for destination video
  • Friday - Destination video - PESTEL


Week Three:

  • Monday - SWOT
  • Friday - SWOT and Marketing Strategies


Week Four:

  • Monday - Target Markets
  • Friday - Segmentation


Week Five:

  • Monday
  • Friday


Week Six

  • Monday - Anniversary Day
  • Friday


Week Seven:


  • Monday
  • Friday


Week Eight

Week Nine:

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