Sales and Marketing/Resources

Lecture notes and Assignments for Marketing Module with Phil Osborne

• Session 1 and 2 slides
• First Assignment

General resources

• Lesson Plans

• Timetable 2016

Marketing

• facebook casestudies

• tips to attract travellers

• Tourism Industry Blog

• tourism promotion images

• Comedy selling Australia

• Cultural tourism product blog

• http://www.tourismnewzealand.com/tourism_info/about-us/100-pure-campaign/100-pure-campaign_home.cfm# - marketing NZ as a destination
• http://www.aucklandnz.com/ - Tourism Auckland

• http://www.newzealand.com/travel/trade/destination-info/maps.cfm

• http://www.newzealand.com/travel/trade/training-tools/training-presentations.cfm

• http://www.newzealand.com/travel/trade/destination-info/regional-tourism-organisations.cfm

• Timetable

Introduction session

• http://www.youtube.com/watch?v=XwM4ieFOotA

Business Travel

• http://www.businesstraveller.com/
• http://www.unwto.org/facts/menu.html - article on world travel - info on business travel
• http://www.unwto.org/facts/eng/pdf/barometer/UNWTO_Barom08_3_en_Excerpt.pdf - World Barometer on travel
• https://www.orbit.co.nz/About+us/
• http://www.pressanykey.com/cgi-bin/office.cgi?options=travel light hearted look policy for business travel
• http://www.westrav.com/corporate/TravelPolicy.html example corporate travel policy
• http://www.btnonline.com/businesstravelnews/images/pdf/corp%20trav%20intro.pdf
• http://www.unwto.org/facts/menu.html United Nations World Tourism Organisation
• http://www.trcnz.govt.nz NZ Research Statistics
• http://www.eibtm.com/ European Incentive and Business Travel and Meetings exhibition]

• https://www.orbit.co.nz/home Orbit Travel
• http://www.travelweekly.com/article3_ektid191622.aspx Space Travel
• http://www.travelweekly.com/article3_ektid191476.aspx Airlines Meal charges
• http://travelinglight.professionaltravelguide.com/2009/03/rapping-flight-attendant-takes-world-by.html

Sales

• http://video.about.com/honeymoons/Judge-a-Hotel-by-its-Website.htm
• http://www.travelweekly.com/blog_ektid190410.aspx
• http://customer.tmcnet.com/features/articles/326527-changing-face-customer-service.htm?subscribed=true Distribution Channels
• http://www.youtube.com/watch?v=s3aR3yP4aKg Unprofessional hotel staff
• http://www.thewisemarketer.com/news/read.asp?lc=e58280nx4078zc&utm_source=TMail%20Newsletter&utm_medium=email&utm_campaign=TRENZ%20Exhibitor%20Applications%20New%20TRENZ%20website%20Busting%20Visitor%20Experience%20Myths Sales marketing article
• Millionaire salesman
• Kauai Discovered
• Steps for quality
• Keeping on top of customer relationship management
• Increasing your sales
• Lemurs of Madagascar
• NZ Tourism infographic
• Motivation
• Plogs Quiz
• United Airlines CBS Interview
• United Airlines guitar song
• Presentation advice for tour guide
• Good bad presentation
• Customer Relationship Management
• Travel itinerary templates
• Customer Relationship Management
• Trading
• Business balls crm article