Sales and Marketing/Resources/Lesson Plans/Lesson Plan 1

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Diploma in Applied Travel and Tourism

Course Name: Sales & Marketing

Lesson Plan


Lecture Delivery Plan:

Ice breaker:

MUMBLE JUMBLE: Before the activity begins, the leader will cut up a few pictures into puzzle pieces. Each group member will grab a piece of a puzzle from a bag. The group members will keep their puzzle piece to themselves until the leader says, “GO!” At this point, the group members will try to locate the other members of the group with the pieces to form the appropriate pictures. Whichever group does it first, wins. Good activity for breaking into retreat/activity groups.

WHO AM I...OR FAMOUS PAIRS: In this exercise, group members will be asked to identify the names of famous pairs or persons. The leader tapes the name of a famous person on the back of each participant. (i.e. Fred Flintstone, Mary Lou Retton, Bill Clinton, etc.) The group member is not to see who is taped to their back. Their task is to find out who they are. The participants mill around the room asking others yes/no questions. If the member receives a “yes” answer, they can continue to ask that individual questions until they receive a “no” answer. Then they must continue on to ask someone else. When a group member figures out who they are, they take off the tag, put it on the front of their shirt, and write their own name on it. The member then can help other members find out who they are. The exercise concludes when all members have discovered who they are.

1. Revision

  • Terms - market - the potential population from which the customers for a product are derived
  • segments (sub group of people sharing one or more characteristic that cause them to have similar product needs
  • PLC - Product Life Cycle
  • Tangible and intangible
  • Inseparable - produced and consumed at the same time
  • Perishable - cannot be saved or stored
  • Heterogeneous - standardization
  • Target Market

The Tourism Product

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