Marketing techniques in a tourism organisation/Activities/The four P's

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Lamplights of Dunedin city, New Zealand

Image courtesy of PhillipC


To introduce students to the 4P's of marketing


Choose a tourism product and put it through the marketing mix - Product, Price, Place and Promotion


Apply the 4P's of marketing to the Dunedin historic house - Olveston

  1. A full description of the product and service
  2. The price/s - for the product/service
  3. A place or means of distribution (points of sale)
  4. Explain how it is presently being promoted - can you think of two more avenues of promotion

Supporting Resources

[1] - The Olveston Experience