Marketing techniques in a tourism organisation/Activities/The four P's

Lamplights of Dunedin city, New Zealand

Image courtesy of PhillipC

Objective

To introduce students to the 4P's of marketing

Activity

Choose a tourism product and put it through the marketing mix - Product, Price, Place and Promotion

Task

Apply the 4P's of marketing to the Dunedin historic house - Olveston

1. A full description of the product and service
2. The price/s - for the product/service
3. A place or means of distribution (points of sale)
4. Explain how it is presently being promoted - can you think of two more avenues of promotion

Supporting Resources

[1] - The Olveston Experience