Marketing techniques in a tourism organisation

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The Tourism Marketing course will provide you with an introduction to marketing process, tools and techniques in the travel and tourism industry. More specifically you will be looking at creating a marketing plan for your Bed & Breakfast business.

• Resources

• Activities

This unit is used in the following courses

• Tourism Enterprises

Learning objective

• To examine and analyse marketing techniques in a tourism organisation
• The creation of a marketing plan for a tourism organisation