Marketing techniques in a tourism organisation/Activities/Target Markets

Target in Miami

Image courtesy of theplaz

Objective

To gain knowledge of target marketing and segmentation

Activity

To summarise the terms target marketing and segmentation and design an activity around these terms.

Task

Stage One:

Visit the websites listed below and from them write a summary of what you believe target marketing and segmentation is. Please distinguish between the two.

Please identify two target markets for New Zealand (as a holiday destination) from the Tourism NZ site and explain your choice.

Remember to put this information into your own words and reference your work.

Stage Two:

Now using the information you have gathered design an activity, which identifies market segmentation, which we could use in class.

Supporting Resources

• http://en.wikipedia.org/wiki/Target_market

• http://www.tourismnewzealand.com/

• http://en.wikibooks.org/wiki/Marketing/Targeting_%26_Segmentation