Marketing techniques in a tourism organisation/Activities/SWOT

Hverfell, North Iceland

Image courtesy of Stephen Au

Objective

Completion of a SWOT - strength, weakness, opportunities and threats analysis

Activity

To carry out a SWOT analysis of Iceland

Task

You are a tourism company wanting to set up an adventure tourism guided tour in Iceland. Complete a SWOT analysis to assist with your decision making.

Supporting Resources

Ice Tourist - One of the many sites available to gain information about Iceland