Marketing techniques in a tourism organisation/Activities/Rates Sheet
Objective
To understand the importance of clear communication to clients within a marketing context.
Activity
Once pricing has been determined you should present prices to the customer in a clear and concise way.You can do this through the creation of a rates sheet. The sheet should include prices, validity dates, special conditions and full details about how to make a booking.
An example is provided below in Supporting Resources. Or better still see if you can pick up some local examples of a rates sheet to help you.
This activity forms part of your marketing assignment under the 4P's section pricing and should be attached as an appendices.
Task
Your task is to create a rates sheet for your bed and breakfast establishment. Depending on the markets you wish to attract you should set your prices for a minimum of 12 months or if you are wanting to expand to the international market 24 months. Remember to consider GST in your pricing considerations.
You need to have this information in your rates sheet:
- Features
- Location
- Hosts
- Contact/booking details
- Prices
- Special rates or discounts
- Ratings - if you have qualmark
- Types of accomodation available
- Dining arrangements
Supporting Resources
Handout - Rates Sheet
