Marketing techniques in a tourism organisation/Activities/Promotion

Image courtesy of ricardo.martins'

Objectives

To gain a broad understanding of a tourist organisations promotional requirements

Activity

In association with your marketing assignment - you are required to complete a promotion strategy for your Bed and Breakfast business. This entails a detailed description of your promotion/media mix chosen and the rationale behind your choice. You are also required to identify the promotional messges you are conveying and how they relate to your target market.

Task

To create a sample of the type or mode of promotion you are intending to use:

• an advert - radio (mp3)
• video
• written advertisement in guidebooks
• brochure
• brand
• internet - web page

Hand in the example with your marketing assignment/plan