Internet & Web development (2)/Course materials/Web Site Management/Promotion
From WikiEducator
Internet & Web development (2) | ||
---|---|---|
Web Site Management | Roles | Management team | User expectations | Content management | Site Maintenance | Policies and Guidelines | Promotion | Risk Management |
Overview
- Without effective promotion, your website is unlikely to be seen as often as you would like.
- As you have invested time and money in the site, promoting it certainly makes sense.
- The site will not achieve the aims hoped for if the target audiences do not know it is there and are not often reminded of it.
- The person or people in an organisation who have the responsibility for marketing should develop and help implement a website promotional strategy.
By the end of this page you will be able to:
|
Promotional Strategies
A promotional strategy should address:
- who is managing the strategy and the decision-making paths
- promotional techniques (see the next topics in this section of the website for promotional ideas) – for each ask:
- why deploy this technique?
- how will it be deployed?
- who will do it?
- what is the implementation schedule?
- what resources are required – people, money and equipment?
- what are expected benefits – and how will they be measured?
- risk management strategies – what could go wrong and how you will deal with it
- the internal communication plan – how the strategy will be explained and sold to everyone in the organisation, its sponsors and supporters
- its strategic fit with your organisation’s marketing plan
- the evaluation plan – what processes and criteria will be used to assess the success of the strategy and how any necessary changes will be made.
Promotional Techniques
- Register with an existing search engine
- Do it yourself (may be free)
- Ask someone else to do it
- Advertising the organisation’s website address in traditional media
- magazines
- newsletters
- posters
- billboards
- newspapers
- television
- radio programs
- books
Ensure that the website’s domain name appears, or is mentioned, whenever you have interaction with clients or customers.
- letterheads, invoices, receipts and envelopes
- emails
- business cards
- packaging, wrappers
- uniforms
- signage on buildings, windows, vehicles
- recorded messages on staff mobiles and the office switchboard number
Other promotional methods you might consider include:
- issuing press releases about virtual events, additional features on the website or reaching milestones
- entering Internet awards
- inviting reviewers to review the site and write it up in magazines and newspapers.
References
virtualMV | Superquick wiki guide | Please give me some feedback |
Internet & Web development (2)/Course materials/Web Site Management/Promotion. (2024). In WikiEducator/VirtualMV wiki. Retrieved November 5, 2024, from http:https://wikieducator.org/Internet_%26_Web_development_(2)/Course_materials/Web_Site_Management/Promotion (zotero)
|