Creating sustainable futures/CSF104/Right tools/Credibility

From WikiEducator
Jump to: navigation, search
Pine trees

In conventional economics, success is evaluated by financial measures that show how much profit has been made. Any profit that is not reinvested into developing the business for the future is generally distributed to shareholders. The traditional measure of ‘profit’ is, however, increasingly controversial because a number of ‘costs’ involved in commercial activities are not factored into the businesses profit and loss accounts. For example, farmers don’t have to pay for the run-off of agri-chemicals into water so long as legal limits are not exceeded. This is one simple example of an ‘externalised’ cost that is ultimately borne by society at large. In essence, the traditional measures of successful farming don’t take into account the impacts on, or health of surrounding ecosystems; but are generally focused on the level of productivity and profitability.

However this is not the case at a fish farm in Southern Spain. Here success is measured by the cleanliness of its water and by how many predators (yes predators) for the fish it produces. This has ramifications for all farming.

Icon multimedia line.svg
Video: How I fell in love with a fish

In this video Chef Dan Barber squares off with a dilemma facing many chefs today: How to keep fish on the menu. With impeccable research and deadpan humor, he chronicles his pursuit of a sustainable fish he could love, and the foodie's honeymoon he's enjoyed since discovering an outrageously delicious fish raised using a revolutionary farming method in Spain.

Icon activity line.svg
Learning journal activity

This activity is required for students seeking formal credit. Other students may complete a learning journal but it will not be assessed.

  1. Choose a project you are working on and answer the following questions in your learning journal.
    • What you are really wanting to measure when you call the project successful?
    • What are the best tools to measure its success?
    • Describe which aspect of the project’s success(es) are measured?