Creating sustainable futures/CSF104/Prioritising/ROI
Ideally, an initiative will provide a sufficient commercial return - in both dollars and any additional in tangible value - whilst helping advance towards the strategic goals of enhancing sustainability performance. If the initiative does not provide an identifiable and sufficient return then, for obvious reasons, serious questions should be asked as to whether it is an appropriate step to take.
One of the common questions that arises during the return on investment evaluation, is over what period the return, or pay-back, will occur. This is particularly so with large capital cost items, like buildings that can involve significant additional up-front costs to integrate features that will improve efficiency and occupant health (and thus provide savings) over its lifetime. Traditionally, businesses have required a fairly short pay-back period, which often rules out design features or initiatives that will provide savings over the longer-term. As customers and employees show increasing preference for businesses and organisations that demonstrate a genuine commitment to sustainability, pressure will increase for them to accept longer pay-back periods to ensure they can meet the rising expectations.