Creating sustainable futures/CSF104/Inspiring/Keeping an open mind

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Croatian Piran
Solutions often come from unexpected places as momentum builds in a project.

Consider the Estonian campaign "Let's Do It!" This was a grass-roots initiative to clean up the country from illegal waste in just one day. On 3rd May 2008, 50,000 volunteers cleaned up more than 10,000 tons of garbage.
As a result:

  • 22.5 million euros worth of work was done with the cost of 0.5 million euros.
  • Waste dumping has since decreased by 75%.
  • 10,000 tons of garbage was put into proper waste handling processes.
  • 40% of the garbage was recycled - a record in Estonia.

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WEnotes activity

  1. Watch this video summarising the Estonian campaign "Lets do it" and reflect on the key components of success why they combined to deliver the combined success.
    • What ideas can you take from this into your own work for change? Please note your answers in the WEnotes.